Thursday, December 9, 2010

Fruit Spread market in the US: Strong and growing

In the U.S. approximately 1 billion pounds of fruit spreads are produced annually. Per capita consumption is approximately 2.2 pounds annually. The market for preserve products has been stable for more than 20 years, following significant growth in the years following World War II.

Preserves currently represent 33.6% of the total sales of the overall fruit spread category (jams, jellies, preserves, fruit spreads, marmalades, fruit & honey butters). Jams make up 21.45% of sales with jelly sales close behind at 20% of sales. Fruit spreads are 16.45% of sales, marmalades comprise 5.2% of sales, and fruit and honey butters make up 1.2% of the overall category.

Source: Progressive Grocer, September 2004

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